Leonardo Hotels’ new prize competition – the biggest of the year – is seeking to harness the power of AI and to fire the imagination of communities right across Europe.
Berlin, 20 November 2025. Leonardo Hotels is about to make dreams visible in the most literal sense of the word. The Leonardo Challenge, which takes place from 20 to 26 November, will offer those of a creative bent the chance to win an unforgettable stay for two at one of the company’s 200 hotels all over Europe. The quirk of the competition is that entrants will use an AI tool of their choice to make the trip of their dreams come alive. Participants may opt for something fancy and funky or go down a more stylishly elegant route for their pictures or videos – the only limits are those of their own imagination. Seven vouchers for 2-night weekend getaway will be drawn, and an eighth voucher will be awarded for the most creative picture as determined by a Leonardo Hotels jury.
“The idea behind the Leonardo Challenge is to encourage people to turn their dreams into reality by tapping into the wonders of artificial intelligence,” said Dan Ogen, Chief Marketing Officer for Leonardo Hotels Central Europe. “Those who take part will be able to experience all the fun and inspiration of our brand environment whilst possibly winning a fantastic holiday at the same time.”
Would-be entrants will need to follow the company’s Instagram account @leonardohotels. They will then post their AI picture in their own story and tag the Leonardo account by using the hashtag #LeonardoChallenge. All the relevant terms and conditions can be found at Leonardo Hotels Challenge | Terms and Conditions.
The Challenge will be followed up by a further highlight for members of the Advantage CLUB Loyalty Programme. Special offers will be available at selected Leonardo Hotels in Europe –an ideal moment to secure a dream holiday.
“Membership of the Advantage CLUB is free of charge,” Mr. Ogen continued. “We want to provide all our guests with access to the very best rates for their next stay.”
The Leonardo Challenge is being supported by influencer cooperation arrangements and digital campaigns on all the relevant channels. All of this serves to make Leonardo Hotels’ brand communication exciting, emotional, and directly engaging.